The importance of keeping up with communications technology.
Technology never slows down. If anything, it changes faster as time goes on. Think about some of the technology, sites, and platforms that were once huge and have now faded away, many completely.
Dial-up Internet – Remember when you lived the dream of a 56 Kbps dial-up connection to the internet and how you listened intently as your modem negotiated for a connection? DSL made dial-up obsolete and now DSL has given way to broadband delivered over fiber to the home.
VCRs – Remember trying to set the time & channel to record? Remember how the tape would eventually give out or break after you watched a movie too many times? DVDs first put VCRs on the endangered species list, and then DVRs and streaming services like Netflix, Hulu, and Amazon Prime made them nearly extinct.
Yahoo, Netscape & AOL – Remember the emergence of early internet browsers, portals, and domains which now immediately age the person using AOL or Yahoo?
LP’s – What are those? We went from Long Playing Records to Compact Disk to MP3 devices and iPods to streaming music in less than a generation. College students entering the workforce today don’t even know what a CD is, no less an LP.
Landlines – Not totally gone…yet. A survey by the US Health Department found that 58% of households are now “wireless only.”
So what is happening? – Innovation is happening and fast
Quite frankly the fact is the rate of new product introduction and adoption is accelerating, in all industries. Some facts sourced from the Harvard Business Review:
- The typical automotive design cycle is about 24 months. Just 5 years ago it was 60 months.
- It took 30 years for electricity to reach 10% adoption
- It took 25 years for telephones to reach 10% adoption
- Tablets only took 5 years to reach 10% adoption
- It took nearly 60 years for telephones to reach 40% penetration and 75 years before they became ubiquitous.
- Smart phones, on the other hand, accomplished a 40% penetration rate in just 10 years
Consider the following graphics on technology adoption rates:
The fact is the world and business moves faster than ever before and while it is very exciting, it can also be a bit scary. What if you are left behind?
Forbes Magazine recently had an interesting article on innovation, defining it as the intersection of creativity and work and went on to say that innovative businesses have found a way to harness their creative ability.
They also noted that not all innovation has to be earth shattering and ground breaking, but that in the business world, for an innovative idea to be useful, it has to be replicable without being too expensive, and it has to resolve a particular problem and address a specific need.
The fact is, in today’s business world, you innovate or you become obsolete in the blink of an eye. At nexVortex we take innovation very seriously. Our channel partners expect us to. We have to keep them ahead of the curve. We need to keep our services on the leading edge and continually deliver new ones into the marketplace at a value and speed beyond the competition.
We have four basic tenets upon which we built our company: Uncommon Service, Uncommon Commitment, Uncommon Know-How, and Uncommon Innovation.
Innovation is in our DNA, and it is part of our culture. If you want to work with a company which is focused on keeping you ahead of the curve and which delivers voice quality through continuous innovation in cloud communications, contact us today.