nexVortex BLOG

Is Your Business Prepared for an ISP Outage?

Chuck Harris

Can you reach the cloud in the event of an internet outage?

In an age when everything is moving to the Cloud (voice and other applications), losing internet connectivity can be catastrophic. The fact is internet outages will occur — it’s just a matter of when they do, will you be prepared?

Inc. magazine cites a Zetta survey which reports that 54 percent of IT professionals have experienced a network outage lasting eight or more hours.  Downtime like this, according to Gartner, can cost large companies more than $300,000 per hour and Networkworld places the financial impact of an outage on a small-to-medium business (SMB) to be in the range of $8,000 to $70,000 per hour.

If you experienced an outage, would your business survive?

Unfortunately, many firms are ill-prepared for an outage and even a short duration one can take a business off the air when that business relies on a single internet provider. Think dollar stores, tires stores, and beauty salons.  No internet means no phone calls, no point-of-sale transactions, no email – no way to communicate.

Studies estimate the number of dollar stores in the US will surpass 37,000 by 2021 and Independent tire dealers today account for 62% of the consumer retail tire market which sold over 200 million passenger car tires in 2018 (source: Modern Tire Dealer).  These businesses, while individually small in size, are very significant in number.


Any kind of cloud-based service depends on connectivity. A tech disaster for your organization could very well come down to losing internet connectivity. What happens to your IP voice and data business communications if there’s an outage?

As a cloud communications provider, we take the need for our customers to reach our hosted voice platform very seriously.  In early 2018 we announced our award-winning Managed Hosted Voice service.  It delivers quality, availability, and visibility for hosted voice.  In September we enhanced that offering to include an LTE option for those companies which may be served by only a single ISP.

If a business’ primary ISP is suffering a degradation, we replicate the voice over LTE to ensure the business can make and receive phone calls, but the service is intelligent enough to keep data flowing over the wired ISP.  Data traffic is not as sensitive as real-time voice is to packet loss and poor internet service.  If the primary ISP goes completely out of service, we move the data traffic over to LTE and when the primary ISP recovers, we move it all back.

Other services which use LTE as a backup often simply failover voice and data to LTE in the event of trouble, but LTE data service can be expensive, so we went the extra step in adding intelligence to our solution.

If you want to protect your business and be served by a cloud communications provider which understands how important it is for you to stay connected,  then contact us today and let’s discuss how our Managed Hosted Voice with LTE can protect your business.



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