nexVortex BLOG

In Business Relationships,
as in All Others – Trust is Earned

Patti Dean

7 tips for earning trust.

Most people have good intentions, and we want to trust each other. However, some consumers have learned to approach businesses with the cautious paranoia of a prey animal

1).  Honesty, above all. Albert Einstein said “Whoever is careless with the truth in small matters cannot be trusted with important matters.” Ideally, your product is flawless, but if it’s not, own up to its shortcomings.  If you’re not going to be able to make good on a promise, it’s perfectly acceptable to tell the truth about that.  Relationships are built on communication. When clients know you’re comfortable speaking openly with them, your relationship is much more likely to mature.

2).  It’s not a contest. There are going to be times when you will disagree with a client. Remember that winning isn’t important. Even if you don’t come to terms in a discussion, it’s important to make sure your client understands you still respect their position. Respect invites trust.

3).  We’re all on the same team. Relationships that aren’t mutually beneficial have a tendency to dissolve. Balance should be your objective with both your clients and employees. Remember, your customers are partners.

4).  Trust people. Putting trust in people is courageous, it’s also admirable. While trust leaves you vulnerable, it’s also a sign of strength and trustworthiness.  Trust breeds trust. The more you’re able to trust others, the more they’ll trust you, and in the process, your belief in each other will grow.

5).  Be a pro. Do what you say you’re going to do. Return calls and emails promptly (and respond to each question in an email). Be on time. If you’re going to be late, issue a courtesy call. Neglecting these as basic standards pushes your integrity and ability into questionable territory.

6).  Lagniappe – the “baker’s dozen”. The word lagniappe entered English from the Louisiana French. Strictly speaking the word means “a little something extra” to let your clients know you care about their experience and happiness.

7).  Consistency matters. If bridges only held the weight of traffic some of the time, only daredevils would venture to cross them. Inconsistency in both your modus operandi, and product, destroys trust. If you’re not reliable, you’re not trustworthy. Do it right all the time.

At nexVortex we pride ourselves on delivering Uncommon Service and we strive to earn our channel partner’s trust every day.  Contact us to see how we can help you with your business voice needs.


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