nexVortex BLOG

2018 Trends to Watch

Patti Dean

Staying ahead of the communication-technology curve in 2018

Is staying on top of communications trends really all that necessary for businesses? While it might seem laborious (thanks to the rapid pace of advancements), if you’re not keeping up with the times it’s unlikely that you’ll be keeping up with your competition.

The good news is, knowing what’s on the horizon can help your company stay ahead of the pack.

5 trends to keep an eye on in 2018

1). Visualize the data. One asset of the modern communications revolution has been data collection. In fact, businesses are smothered in towering mountains of information – it’s just been a matter of how to mine it, in order to get the intelligence out of it which you need to run your business.

If you’re in the market for analytics software, expect to see visual processing of analytics as a standard feature in 2018.

2). Welcome to augmented reality. Whether you consider the idea of living in a simulated environment exciting, or terrifying, as long as the march of technological progress continues, augmented reality is inevitable.

From 360-degree cameras, to three-dimensional graphical environments, 2018 might present our first collective step into virtual life. This drastically changes how content is created and delivered and it will virtually impact everything from medicine to entertainment.

3). Cloud-based collaboration apps. Our work environments have become increasingly dependent on the cloud. Collaboration and productivity software can help make the cloud as functional as we have always imagined. Collaboration apps help people get work done together without having to email, drop items on desks, or leave long voice mails on project status. They can be very specific or more general in nature… here are some examples.

4). Seeing is believing. Video is powerful. While it’s not new, it’s rapidly becoming an indispensable aspect of business communication – from webinars to branded content. On top of the proliferation of traditional production techniques, expect to see 360 degree video step into the spotlight in 2018. With video links being more attractive to search engines, not having a video web-presence is almost like being invisible.

5). Digital safety nets. With billion-dollar disasters becoming the new normal (as witnessed in 2017), business continuity and disaster recovery is more critical than ever as businesses move to secure their own data and their customers’ data.

Cyber security will continue to grow in focus for businesses of all sizes. As internet-based threats such as ransomware and phishing attacks continue to grow, cyber security talent will become increasingly difficult to come by.

Do you have a safety net for your voice communication services?

Communication is the lifeblood of any business and the services and systems which deliver it must be protected. That is why nexVortex provides the market’s most robust auto-detecting disaster recovery solution for our cloud communication services. To see why our channel partners and customers love it, watch our video.

Contact us today and let’s discuss your business communication needs.



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